Abney Associates See BMW Driving in China Sales
July 2013 - “Analysts at Abney Associates have noted that this prediction is based largely on the emergence, within China, of rapidly growing communities, there are more than 100 cities in China with a population of over 1 million that currently have no premium car dealers. Penetration into these untapped markets, along with the introduction of a number of new model vehicles, is expected to push China to the front of BMW’s global industry,” explained James Carter, Senior Vice President of Mergers and Acquisitions at Abney Associates. The German car manufacture researchers have been able to estimate that as much as 62% of China’s potential car buyers, within the next 12 months, will come from smaller communities and cities where, at the moment, there are no premium automobile dealers. BMW’s expansion into these new emerging markets are perfectly timed, with the premium auto segment in China expected to increase by 7 percent within this financial year.
Published Saturday, August 03, 2013 by Rick Abney
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